Labatt Blue is the best-selling Canadian beer in the world and the No. 1 Canadian beer sold in the U.S. Introduced in 1951, fans of the Winnipeg Blue Bombers football team nicknamed the beer “Blue” for the color of its label and it stuck. Labatt Blue offers a clean, refreshing taste, light color, slight hop aroma, good balance, fruity character and a slightly sweet taste. Fondly referred to as the Good Stuff by its loyal fans, Labatt Blue is imported daily from Canada.